Ardian Group
Ardian Group provides responsible identity and access intelligence, on-site implementation services, and connected data engagement capabilities.
Original Ardian Group logo refinement based on the circle and intersecting 45° angles
Thinner weight for the letterforms and cuts were added to give the illusion of shadow and depth.
Next we used the Ardian Group logo as the template for the 2 existing entities that fall under Ardian Group, ArdianTechnologies and ArdianStack.
Original Ardian Technologies and ArdianStack logos
Inconsistencies of proportions and drawing of the original logos were identified.
Proportions from the redrawn Ardian Group logo were carried throughout the Technologies logo. Expanding the height allowed for the better visual harmony.
Proportions from the redrawn Ardian Group logo were carried throughout the Stack logo to create uniform spacing.
Before (above) and after (bottom).
Before (above) and after (bottom).
Along with Ardian Technologies and Ardian Stack, four more product identities were created to fall under the Ardian Group umbrella — Ardian Base, Pass, Spaces and PVITL.
Concepts
Final symbols
Typography
The typography needed a refresh to be more contemporary and have a “friendlier” perception. Sofia replaced Futura. Sofia’s taller x-height and squared-off apexes softened the feel throughout the typeface and increased legibility.
Color Palette
The color palette was updated and gradients were applied for dimension.
